Recently, the term' best creative design' is all the rage. I wondered why this is the case and why the term earned so much popularity.
As I am not the type of person who sits back waiting calmly for the answers of their questions to come up on their own, I decided to look the term' best creative design' up on the net. And, surprisingly enough, I found out that the term' best creative design' came to be popular thanks to the Hugo Boss company. That is to say, they launched a contest for the' best creative design' in which the contestants have to come up with a fragrance( that they associate with one of the American cities )and the first prize goes to the one who comes up with the best creative design. Interestingly, the contest is - at least, theoretically, open for everyone, but only the regular residents of the USA are allowed to take part in it. Be that as it may, I very much like the idea of the contest. I consider it very interesting that a company like Hugo Boss wants common men to design their fragrances. The only thing that I don' t get is how they are going to decide which fragrance is the best creative design.
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